Writes about the localization stack — strings, QA, developer experience, and the corners of translation that editorial coverage skips.
Localization Writer
Writes about the localization stack — strings, QA, developer experience, and the corners of translation that editorial coverage skips.
About
avle Bobic writes about the localization stack — the strings, the QA, the developer experience, and the corners of translation work that most editorial coverage skips. He is interested in the engineer's-eye view of multilingual content.
The archiveEvery byline
Miscommunication in interpretation can have serious consequences, especially in high-stakes environments such as healthcare, legal proceedings, and international business. A small misunderstanding can lead to costly errors, damaged relationships, or even safety risks. Understanding how to avoid miscommunication in interpreting is essential for both interpreters and the clients who rely on them. In this guide, […]
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Linguists, translators, and engineers writing on language, culture, and the craft of being understood.
The development of social media and concise language discourse has led to various linguistic and sociological trends. Many slang words that were restricted to certain cliques or social groups have gone viral overnight. Also, the way people feel and talk about one another has changed a lot. We tend to virtually participate in other people’s […]
Slang terms have never been more popular with a wider audience of speakers. The omnipresence of social media is the most powerful vehicle behind this technological-linguistic trend. That’s why we have ideated Lingo Watch – a series of articles that discuss modern slang trends becoming viral thanks to social media and global users. Initially started […]
Work-related stress rarely comes from workload alone. It often comes from uncertainty, shifting priorities, unclear expectations, and interpersonal friction that drains focus day after day. The result is familiar: rumination after meetings, tension before difficult conversations, decision fatigue, and the sense of always being behind. Emotional intelligence (EQ) helps because it targets the real drivers […]
Everybody knows that the English alphabet consists of consonants and vowels. If we let the air flow freely through our vocal tract, we will utter a, o, or e. Creating obstacles in our nose, mouth, or throat will produce d, m, r, etc. Still, not everybody knows that there’s a special discipline that studies sounds, […]
The connectivity of international businesses has generated some concepts that weren’t important in the past. Being able to read a company or product name in different scripts is one of these phenomena. However, language experts, such as translators and interpreters, have developed different techniques for adapting words to different languages and writing systems. This article […]
The hype around artificial intelligence (AI) that has been around in the last few years can be compared to the Internet boom of the 1990s. What’s different, however, is the depth of the impact that this new technology has on our lives. Every person can now use AI tools for translation, writing, and communication in […]
When was the last time you saw an online presentation and thought to yourself, “I wish I were there”? Unless the event in question was being held in your town or in its vicinity, that thought most probably hasn’t crossed your mind recently. Thanks to fast Internet connection and software tools, now you can attend […]
In today’s interconnected world, businesses serve customers across continents and time zones. Whether you’re running e-commerce platforms, providing professional services, or managing international operations, your hosting infrastructure determines how effectively you reach global audiences. The physical location of your servers directly impacts user experience and success in international markets. The Geography of Speed When a […]
If you’ve sent a Slack message to your colleagues this week, had an online meeting, or answered a business email, it means you’ve used some aspects of communication technology. New software tools and cutting-edge gadgets have already changed the way we run our personal and professional daily errands. And it seems we’re only at the […]
An international lawsuit over a capsized ship, a dissatisfied patient who files a dispute against an insurance company, a businessperson held in prison for behaving against the local customs – these are all examples of legal cases that require international engagement. Such clients are highly likely to work with international law firms to resolve their […]
Having an injury or coming down with the flu is already bad enough. Facing doctors and nurses who aren’t paying enough attention to an injured or sick patient can be a horrible experience that makes this person feel even worse. That’s why the matter of positive patient experience has become so important. Both medical institutions […]
